Have you ever wanted to buy a beauty or skin care product and turned to the internet for an unbiased review? You might be in for a surprise. For a single product, you often get multiple conflicting reviews, all detailed, and all pointing in different directions. Beauty bloggers, influencers, and affiliates are often compensated by brands to compose positive or negative reviews, resulting in a conflicted marketplace where opinions may no longer be supported by facts. This is especially problematic since the Food and Drug Administration does not evaluate skin care & beauty products, with the exception of color additives, before they are sold to you. With thousands of beauty and skin care products flooding the American market yearly, the lack of expert unbiased evaluations of these products leaves paying customers in the unknown.
Founded and operated by expert dermatologists, the SkinTRUST Society prides itself on its neutrality and uncompromising position in the American cosmetic market. Dedicated to providing an objective assessment of overall product quality, safety, and truth in claims, the Society provides a resource that is in contrast to the incentive-based system of unsubstantiated endorsements and criticisms occurring in the cosmetics industry today. The SkinTRUST Society provides an nonpromotional, expert, and relevant method of evaluation to lend clarity to the confusing world of beauty and skin care products.
For influencers who pride themselves on their knowledge and honesty, the SkinTRUST Society provides a platform to ensure that their endorsements are recognized for their validity. The Society has set a uniform standard for the cosmetic industry with its verification program, and encourages influencers to require a mandatory, independent vetting of products for overall safety, quality, and truth in claims by the Society. We hope all players who endorse skin products to American consumers will begin to hold manufacturers to a much higher standard. The SkinTRUST Society strives for a cosmetic marketplace where the public is empowered to make informed product choices.
